Family tree of William WRIGLEY
Industrialist, Businessman
Born William WRIGLEY
American chewing gum industrialist, founder and eponym of the Wm. Wrigley Jr. Company
Born on September 30, 1861 in Philadelphia, Pennsylvania, USA , United States
Died on January 26, 1932 in Phoenix, Arizona, USA
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In 1891, at the age of 29, Wrigley moved from Philadelphia to Chicago. He had $32 to his name and with it he formed a business to sell Wrigley's Scouring Soap. He offered customers small premiums, particularly baking powder, as an incentive to buy his soap. Finding the baking powder was more popular than his soap, Wrigley switched to selling baking powder, and giving his customers two packages of chewing gum for each can of baking powder they purchased. Again, Wrigley found that the premium he offered was more popular than his base product, and his company began to concentrate on the manufacture and sale of chewing gum. In this business, Wrigley made his name and fortune.
... Wrigley was born in September 30th 1861, during the Civil War, in Philadelphia.
In 1891, at the age of 29, Wrigley moved from Philadelphia to Chicago. He had $32 to his name and with it he formed a business to sell Wrigley's Scouring Soap. He offered customers small premiums, particularly baking powder, as an incentive to buy his soap. Finding the baking powder was more popular than his soap, Wrigley switched to selling baking powder, and giving his customers two packages of chewing gum for each can of baking powder they purchased. Again, Wrigley found that the premium he offered was more popular than his base product, and his company began to concentrate on the manufacture and sale of chewing gum. In this business, Wrigley made his name and fortune.
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