As a young businessman, Kellogg started out selling brooms, before moving to Battle Creek, Michigan to help his brother John Harvey Kellogg run the Battle Creek Sanitarium. The Sanitarium was part of a pioneering effort by the Seventh-day Adventist church to attempt to make modern, commercial cereal foods based on grains. Together, they pioneered the process of making flaked cereal. Because of the commercial potential of the discovery, Will wanted it kept a secret. John, however, allowed anyone in the sanitarium to observe the flaking process and one sanitarium guest, C.W. Post, copied the process to start his own company. The company became Post Cereals and later General Foods, the source of Post's first million dollars. This upset Kellogg to the extent that he left the sanitarium to create his own company.
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As a young businessman, Kellogg started out selling brooms, before moving to Battle Creek, Michigan to help his brother John Harvey Kellogg run the Battle Creek Sanitarium. The Sanitarium was part of a pioneering effort by the Seventh-day Adventist church to attempt to make modern, commercial cereal foods based on grains. Together, they pioneered the process of making flaked cereal. Because of the commercial potential of the discovery, Will wanted it kept a secret. John, however, allowed anyone in the sanitarium to observe the flaking process and one sanitarium guest, C.W. Post, copied the process to start his own company. The company became Post Cereals and later General Foods, the source of Post's first million dollars. This upset Kellogg to the extent that he left the sanitarium to create his own company.
© Copyright Wikipédia authors - This article is under licence CC BY-SA 3.0
Born Will Keith KELLOGG
